What Are the Two Dimensions Along Which a Company's Focus

question 20

Short Answer

What are the two dimensions along which a company's focus can be described?

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Definitions:

Marketing Mix

A collection of manipulable strategic marketing instruments—product, price, place, and promotion—that a firm employs to elicit a specific reaction from its intended audience.

CRM System

Customer Relationship Management System, a tool that helps businesses manage, analyze, and improve relationships with customers.

SWOT Analysis

A framework for identifying and analyzing the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

BCG Matrix

A strategic business tool used to categorize and evaluate the strategic position of business brand portfolios by growth rate and market share.