Tangible Characteristics That Customers Can Evaluate Prior to Purchase Are

question 26

Multiple Choice

Tangible characteristics that customers can evaluate prior to purchase are termed ____________.

• A)search attributes
• B)experience attributes
• C)credence attributes
• D)satisfaction attributes
• E)capital attributes

---

Definitions:

Color Dyes

Chemical substances used to impart color to various materials, including textiles, hair, and paper.

Variable Cost

Expenses that vary directly with the level of production or sales, such as raw materials and labor costs.

Electricity Costs

Expenses incurred due to the consumption of electricity in a business's operations.

Kilowatt-Hour

A unit of energy equivalent to one kilowatt of power expended for one hour, used to measure electricity consumption.