Examlex
Among the three main hypotheses explaining how and why individuals choose the media content they do, the ________ hypothesis has been the most well supported by the political science literature.
Rational Decision
A decision-making process that is based on making choices that result in the optimal level of benefit or utility for an individual.
Economic Payoff
The return or financial outcome received from an investment, decision, or policy, typically expressed in terms of profit or cost savings.
Behavioral Economics
A field of economic research that incorporates psychological insights into human behavior to explain economic decision-making.
Irrational
Describes a decision maker who chooses an option that leaves him or her worse off than choosing another available option.
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