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A news report explaining changes to the latest federal budget would fall under which of the media's roles in a free society?
Segmentation Attractiveness
This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.
Perceptual Map
A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.
Dimensions Determined
Specific measurable attributes or aspects that define the characteristics of a product, service, or problem.
Positioning Criteria
Factors or attributes used by marketers to establish a product's image and identity in the minds of the target market relative to competitors.
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