The ________ Hypothesis Predicts That People Will Choose to Consume

question 5

Multiple Choice

The ________ hypothesis predicts that people will choose to consume news from media outlets based on their personal interests and the issue areas that various outlets emphasize.

• A) agenda
• B) convergence
• C) partisan
• D) efficacy
• E) engagement

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Definitions:

Contribution Margin

It is the amount by which sales revenue exceeds variable costs. It contributes towards covering fixed costs and generating profit.

Variable Expenses

Costs that vary in direct proportion to changes in an activity level or volume, such as sales commissions.

Fixed Expenses

Costs that do not fluctuate with changes in production level or sales volume, such as rent.

Contribution Margin

The amount by which the sales price of a product exceeds its variable costs, contributing to covering fixed costs and generating profit.