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Compared to the private automobile, public transportation offers more
Transmitter
A device that sends out a signal, message, or broadcast to a receiver.
IMC Communication Process
The integrated marketing communications (IMC) process involves planning, executing, and monitoring the coordinated brand communication across various channels to achieve specific marketing objectives.
Receiver
In communication, the individual or entity that interprets and understands the message sent by the sender.
Communicated
The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.
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