Take an Inventory of the Kinds of Advertisements (In All

question 23

Essay

Take an inventory of the kinds of advertisements (in all media, print and electronic) that you encounter over the course of two days. Which of these ads pertain more to consumer services, and which pertain more to business services? How do these various kinds of ads contribute to the consumer culture within which we are immersed? Consider questions of socioeconomic class, gender, and ethnic identity as you formulate your responses to these questions.

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Definitions:

Hilgard's Study

Reference to Ernest Hilgard's research, particularly known for his theory on the "hidden observer" as a demonstration of the power of the subconscious mind during hypnosis.

Conscious State

The state of being awake and aware of one's surroundings, thoughts, and experiences.

Dissociative Identity Disorder

A psychiatric disorder marked by the presence of two or more distinct personality states or identities in a single individual, along with gaps in the recall of events, personal information, or traumatic experiences.

Formerly Known

A term used to indicate that a subject or entity was previously recognized by a different name or designation.