Discuss the Ethical or Moral Implications of Dedicating Geographical Research

question 10

Essay

Discuss the ethical or moral implications of dedicating geographical research to the diffusion of a large corporation such as McDonald's. If you could design such a research project, explain whether and how you might focus more on consumer behaviors, environmental impacts (including the global market for meat), health issues involved in eating fast food (and the U.S. obesity epidemic), or other ethical issues. How important should these issues be to geographers, and why?

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Definitions:

Lifestyles

Patterns of behavior or ways of living that reflect the attitudes, values, and consumption habits of an individual or group.

Motivations

The reasons or drivers behind an individual's actions, desires, or needs.

Perceptual Maps

A visual tool used in marketing to display the perceptions of customers or potential customers regarding specific brands, products, or services.

Self-Concepts

Refers to the image or understanding a person has of themselves, shaped by personal experiences, social interactions, and perceptions.