Examlex
Match the term with its definition. Some terms may not be used.
-The standards governing international certification of a firm's quality management procedures
Ethos
A rhetorical appeal to authority or credibility, often used in persuasive writing and speech to establish trust with the audience.
Logos
An aspect of Aristotle's modes of persuasion, focusing on logic and reasoning to argue a point.
Quantitative Research
Research that collects and analyzes numerical data to identify patterns, correlations, or causations in a structured and statistically valid manner.
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