For Each Unit Produced Under the Licensing Contract, the Hong

question 88

Multiple Choice

For each unit produced under the licensing contract, the Hong Kong baker will pay _____ to Finagle-A-Bagel.

• A) trademark fees
• B) royalties
• C) general licensing fees
• D) copyright fees

---

Definitions:

Peripheral Route

A method of persuasion that relies on superficial cues rather than the strength of arguments, often influencing attitudes without deep processing.

Inoculation Theory

A social psychological and communication theory that explains how attitudes and beliefs can be made more resistant to change by exposing them to counter-arguments.

Novel Arguments

Innovative or unique lines of reasoning or persuasion not previously presented or considered.

Persuasion

The act or process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication.