The Unauthorized Use of Intellectual Property Is Called

question 101

Multiple Choice

The unauthorized use of intellectual property is called

• A) royalties.
• B) international franchising.
• C) foreign licensing.
• D) counterfeit activity.

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Definitions:

Positioning Strategies

Techniques used by businesses to place their products or services in the market so that they stand out to potential customers.

Competitive Advantage

An advantage that a company has over its competitors, allowing it to generate greater sales or margins and/or attract & retain more customers.

Firm

A business organization, such as a corporation, partnership, or sole proprietorship.

Market Segmentation

The strategy of dividing a broad target market into subsets of consumers with common needs, preferences, or characteristics, to then target them more effectively.