The Biggest Pitfall of Spending at the Same Level as Competitors

question 92

Multiple Choice

The biggest pitfall of spending at the same level as competitors for promotion is that it

• A) tends to not pay off in the long run.
• B) can make the firm lazy.
• C) not feasible for reacting to short-run promotional tactics.
• D) can drain the company's budget more quickly than other methods.

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