Media Publications, Public Records, and Directories Are Sources of

question 44

Multiple Choice

Media publications, public records, and directories are sources of

• A) impersonal referrals.
• B) marketer-initiated contacts.
• C) personal referrals.
• D) customer-initiated contacts.

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Definitions:

Gender Roles

Social and behavioral norms that are considered appropriate for individuals of a specific gender within a given society or culture.

Feminist Sociologists

Researchers who examine societal structures and processes with a focus on gender inequalities and women's rights.

Mass Media

The various means of communication that reach large numbers of people, such as television, newspapers, and the Internet, often used for broadcasting information or entertainment.

Social Norms And Values

Unwritten rules and principles that dictate behaviors deemed acceptable and important in a society.