To Make an Informed Selection About Where to Advertise, a Small

question 23

Multiple Choice

To make an informed selection about where to advertise, a small business manager should

• A) consult different banks for loans to pay for the process.
• B) create the message in conjunction with past campaigns.
• C) learn about the strengths and weaknesses of each advertising medium.
• D) perform a statistical analysis of the target market(s).

---

Definitions:

Short-Term Regulation

The management or control of processes or systems over a brief period.

Homeostatic Mechanisms

Biological processes that maintain a stable internal environment in the body despite changes in external conditions.

Stimulus Qualities

The characteristics or properties of a stimulus that contribute to its ability to elicit a response.

Cerebellum

A portion of the brain located at the rear of the skull, responsible for coordinating and regulating voluntary movement, balance, and posture.