Match the Term with Its Definition

question 9

Multiple Choice

Match the term with its definition.
-Delivery of a firm's message by electronic mail

• A)advertising
• B)app
• C)blog
• D)e-mail promotion
• E)hyperlink
• F)institutional advertising
• G)personal selling
• H)product advertising
• I)promotion
• J)promotional mix
• K)prospecting
• L)publicity
• M)quick response (QR) code
• N)sales promotion
• O)social media

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Definitions:

Collateral

Assets pledged as security for the repayment of a loan, forfeitable in the event of a default.

Contractual Defenses

Legal arguments that can be used to challenge the enforceability of a contract, such as incapacity, duress, or fraud.

Surety Relationships

A legal arrangement where a third party (the surety) agrees to take responsibility for the debt or obligation of a borrower if the borrower defaults.

Modification

An alteration or change to an existing agreement or contract.