Match the Term with Its Definition

question 104

Multiple Choice

Match the term with its definition.
-A technique that places different prices on a range of products or services to reflect the benefits to the customer of parts of the range

• A)average pricing
• B)follow-the-leader pricing strategy
• C)freemium strategy
• D)markup pricing
• E)penetration pricing strategy
• F)prestige pricing
• G)price lining strategy
• H)price skimming strategy
• I)product line pricing
• J)variable pricing strategy

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Definitions:

Performance-to-Outcome Expectancy

is an individual's belief that performing a specific behavior will lead to a particular outcome.

Anticipated Satisfaction

The expected level of satisfaction an individual believes they will receive from a particular action or decision.

Comparison Other

Is the process of evaluating oneself by comparing with others, often used as a benchmark for self-assessment or self-improvement.

Expectancy Theory

is a psychological theory that suggests an individual's motivation is influenced by their expectation of the outcome and its value to them.