Match the Term with Its Definition

question 123

Multiple Choice

Match the term with its definition.
-A technique that sets more than one price for a product or service in order to offer price concessions to certain customers

• A)average pricing
• B)follow-the-leader pricing strategy
• C)freemium strategy
• D)markup pricing
• E)penetration pricing strategy
• F)prestige pricing
• G)price lining strategy
• H)price skimming strategy
• I)product line pricing
• J)variable pricing strategy

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Definitions:

Requirements Section

A part of a document or plan that specifies needs or conditions to be met.

Request for Proposals

A formal document issued by an organization inviting suppliers to submit proposals for a specified product or service.

Potential Vendors

Businesses or individuals that may be considered as suppliers or providers of goods and services, but have not yet been selected or contracted.

Synopsis

A brief summary of the main points of a larger work or presentation.