Furniture Shine Is Introducing an Improved Version of Its Existing

question 25

Multiple Choice

Furniture Shine is introducing an improved version of its existing wax targeted to owners of antiques. The firm has decided to leave the original wax in the mix aimed toward residential owners. Furniture Shine is employing a _____ product strategy.

• A) multiple products/one market
• B) multiple products/multiple markets
• C) modified product/one market
• D) modified product/multiple markets

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Definitions:

Cofactor

A nonprotein substance needed by an enzyme for normal activity; some cofactors are inorganic (usually metal ions); others are organic (coenzymes).

Enzymes

Biological catalysts that speed up chemical reactions in cells without being consumed in the process.

Enthalpy

Enthalpy is a measurement of the total heat content of a system, reflecting the energy needed to create a system and the energy needed to make room for it by displacing its environment.

Entropy

A measure of the disorder or randomness in a system, often associated with the second law of thermodynamics.