Match the Term with Its Definition

question 29

Multiple Choice

Match the term with its definition.
-Elements of a firm's distinctive image not protected by a trademark, patent, or copyright

• A)brand
• B)brand image
• C)brandmark
• D)brand name
• E)design patent
• F)direct channel
• G)indirect channel
• H)service mark
• I)trade dress
• J)trademark
• K)utility patent
• L)warranty

---

Definitions:

Acquisition Method

The method used in accounting for assets acquired and liabilities assumed in a business combination.

Consolidated Balance Sheet

A financial report that amalgamates the total assets, liabilities, and shareholders' equity of a parent organization and its subsidiaries.

Total Stockholders' Equity

The total net values attributed to the owners of a corporation, calculated as the difference between total assets and total liabilities.

Net Assets

The total assets of a company minus its total liabilities, indicating the actual value held by the company's stakeholders.