The Product Life Cycle and Competitive Advantage Life Cycle Differ

question 20

True/False

The product life cycle and competitive advantage life cycle differ in that the product life cycle reflects the sales and profit trend for a specific product or service, whereas the competitive advantage life cycle is based on the competitive edge of the company overall and can influence the sales of multiple products or services.

---

Definitions:

Sustainable Competitive Advantage

A long-term advantage that a company possesses, which enables it to outperform its rivals consistently over time.

Online Ticketing

is a digital system for the distribution and sale of tickets for events, performances, or transportation through internet platforms.

Sustainable Competitive Advantage

A unique value or position a company maintains over its competitors that is difficult to replicate or overcome.

Consumer Satisfaction Surveys

Techniques and methodologies used to gather feedback from consumers about their level of satisfaction with a product or service.