The Business Analysis Stage of the New Product Development Process

question 94

Multiple Choice

The business analysis stage of the new product development process is critical because

• A) one to three years may pass before profits are realized on the sale of a new product.
• B) it is hard to attract the 10 percent of the total market that is needed for a new product success.
• C) products often fail in laboratory and marketing testing.
• D) All of these support the importance of the business analysis stage.

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Definitions:

Aqueous Humor

Watery, clear solution that fills the anterior and posterior chambers of the eye.

Suspensory Ligament

A fibrous tissue that connects the lens of the eye to the ciliary body, adjusting the lens's shape for focusing.

Cones

Photoreceptor cells in the retina of the eye responsible for color vision.

Vitreous Humor

The clear, gel-like substance that fills the space between the lens and the retina of the eyeball.