In Which of the Following Stages of the Consumer Decision-Making

question 75

Multiple Choice

In which of the following stages of the consumer decision-making process is Josh when he becomes concerned about whether his friends will enjoy the video game he downloaded?

• A) Information search and evaluation
• B) Need recognition
• C) Post-purchase evaluation
• D) Purchase decision

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Definitions:

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention before conditioning.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning.

Primary Stimulus

The initial or main source of stimulation that elicits a response in sensory, behavioral, or cognitive processes.

Secondary Stimulus

A stimulus that acquires the capacity to evoke a conditioned response after being paired with a primary stimulus.