Match the Term with Its Definition

question 43

Multiple Choice

Match the term with its definition.
-Behavioral patterns and values that characterize a group of consumers in a target market

• A)attitude
• B)culture
• C)customer experience management (CEM)
• D)customer lifetime value (CLV)
• E)customer relationship management (CRM)
• F)motivations
• G)needs
• H)opinion leaders
• I)perception
• J)perceptual categorization
• K)reference groups

---

Definitions:

Parabola

A symmetrical, open plane curve formed by the intersection of a cone with a plane parallel to its side.

Diagonal Line

A line segment that joins two non-adjacent vertices in a polygon or two vertices in a polyhedron that are not on the same face, often creating a sense of movement in artwork or design.

Demand Curve

A graph showing the relationship between the price of a product and the quantity of the product demanded at those prices, generally sloping downwards from left to right.

Price Constraint

A limitation on the price-setting process, often due to factors such as market competition, production costs, or regulatory guidelines.