Match the Term with Its Definition

question 40

Multiple Choice

Match the term with its definition.
-An approach that recognizes that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future

• A)attitude
• B)culture
• C)customer experience management (CEM)
• D)customer lifetime value (CLV)
• E)customer relationship management (CRM)
• F)motivations
• G)needs
• H)opinion leaders
• I)perception
• J)perceptual categorization
• K)reference groups

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Definitions:

Classical Conditioning

A learning process that pairs a neutral stimulus with a response-producing stimulus, eventually causing the neutral stimulus to elicit the response on its own.

Environments

The surroundings or conditions in which a person, plant, or animal lives or operates, encompassing both natural and human-constructed elements.

Earliest Schemas

The fundamental cognitive structures formed in early childhood that help individuals categorize and understand the world around them.

Reflexes

Automatic, involuntary movements or actions in response to specific stimuli, present from birth and necessary for survival.