Match the Term with Its Definition

question 88

Multiple Choice

Match the term with its definition
-A principle that maintains that 80 percent of a company's sales will come from 20 percent of its customers

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

---

Definitions:

Sympathetic

Pertaining to the part of the autonomic nervous system that increases alertness, mobilizes energy, and prepares the body for action.

Opiate Receptors

Opiate receptors are specific proteins located in the brain, spinal cord, and gastrointestinal tract that opiates bind to, in order to produce their pain-relieving effects.

THC Receptors

Particular receptors in the nervous system that interact with tetrahydrocannabinol (THC), the psychoactive compound found in cannabis.

Brain Areas

Specific regions within the brain responsible for different functions, such as emotion, decision-making, memory, and language processing.