In General, a Person Can Be an Opinion Leader Even

question 93

Multiple Choice

In general, a person can be an opinion leader even if he or she is not

• A) knowledgeable.
• B) visible.
• C) exposed to the mass media.
• D) nationally known.

Identify and describe various shapes of product life cycles.

Explain the criteria for selecting a good brand name and give examples.

Describe the four branding strategies used by product and brand managers.

Define brand equity and list the steps to develop it, noting the most challenging step.