Match the Term with Its Definition

question 34

Multiple Choice

Match the term with its definition.
-Goal-oriented forces that organize and give direction to the tension caused by unsatisfied needs

• A)attitude
• B)culture
• C)customer experience management (CEM)
• D)customer lifetime value (CLV)
• E)customer relationship management (CRM)
• F)motivations
• G)needs
• H)opinion leaders
• I)perception
• J)perceptual categorization
• K)reference groups

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Definitions:

Humanism

In the Renaissance, an emphasis on education and on expanding knowledge (especially of classical antiquity), the exploration of individual potential and a desire to excel, and a commitment to civic responsibility and moral duty.

Palazzo Medici-Riccardi

A Renaissance palace in Florence, Italy, which served as the main residence of the Medici family, showcasing the wealth and power of this influential family.

Michelozzo

An Italian architect and sculptor of the Renaissance, known for his collaboration with Donatello and for designing the Palazzo Medici Riccardi in Florence.

Santa Croce

A historic Franciscan church in Florence, Italy, known for its art and as the burial place of famous Italians.