Match the Term with Its Definition

question 37

Multiple Choice

Match the term with its definition
-A group of brands that a consumer is both aware of and willing to consider as a solution to a purchase need

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

---

Definitions:

Developed Nations

Countries with advanced economic development, high standards of living, and well-established infrastructures.

Less Developed

Term often used to describe countries with lower levels of industrialization, technological advancement, and economic productivity compared to more developed nations.

Life Expectancy

The average age to which a person is expected to live based on demographic factors such as current age, gender, and health conditions.

Developed Nations

Countries that have a high level of economic development, advanced technological infrastructure, and higher standards of living among their populations.