Williams Alternative Power, Inc

question 80

Multiple Choice

Williams Alternative Power, Inc., a company developing solar panels, has done considerable research and limited production during its two-year life. It is about ready for its IPO. At this stage of its life cycle, its ability to attract venture capital is

• A) greater.
• B) lessened.
• C) optimal.
• D) limited.

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Definitions:

Successive Approximations

A method in behavior therapy and training in which complex behaviors are broken down into simpler steps, and these steps are learned gradually to achieve the target behavior.

Negative Reinforcement

A form of reinforcement in which the removal or avoidance of an unpleasant stimulus increases the probability of a behavior being repeated.

Tertiary Reinforcement

A type of reinforcement that uses a stimulus associated with primary or secondary reinforcers to modify behavior.

Contingency Management

The use of contingent reinforcement and nonreinforcement to increase the frequency of appropriate behavior and eliminate inappropriate behaviors