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Maguire was considering selling stock as a source of funds but was concerned about
Positive Reinforcer
A stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring in the future.
Unconditioned Response
A natural, automatic action or feeling that occurs in response to a stimulus without prior learning or conditioning.
Punisher
An entity or stimulus that decreases the likelihood of a behavior recurring by administering an adverse response or outcome.
Negative Reinforcer
A stimulus whose removal after a behavior increases the likelihood of that behavior occurring again in the future.
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