Match the Term with Its Definition

question 113

Multiple Choice

Match the term with its definition.
-Stock shares that represent ownership in a corporation

• A)accounts payable (trade credit)
• B)accounts receivable
• C)accumulated depreciation
• D)common stock
• E)current assets (working capital)
• F)current debt (short-term liabilities)
• G)current ratio
• H)fixed assets (property, plant, and equipment [PPE])
• I)gross fixed assets
• J)net fixed assets
• K)other assets

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Definitions:

House Of Brands

A brand management strategy wherein a company markets a range of separate and distinct brands, each focused on meeting the needs of different market segments.

Loyal Customers

are consumers who consistently prefer and purchase a particular brand or product over time, often due to satisfaction, personal identification, or perceived value.

Branded House

A branding strategy where a company uses its corporate brand to cover all its products and services, promoting a single, unified brand identity.

Cross Sell

A sales strategy that encourages customers to purchase additional, complementary, or related products or services to those they are already buying.