Which of the Following Is NOT Part of the Market

question 48

Multiple Choice

Which of the following is NOT part of the market analysis component of a marketing plan?

• A) A customer profile
• B) A SWOT analysis
• C) An actual sales forecast
• D) A detailed discussion of the major benefits to customers provided by the product and/or service

---

Definitions:

Drug Addiction

A chronic disease characterized by compulsive, or uncontrollable, drug seeking and use despite harmful consequences and changes in the brain, which can be long-lasting.

Depressants

Psychoactive drugs that slow down mental and physical activity.

Activation-Synthesis Theory

Theory that dreaming occurs when the cerebral cortex synthesizes neural signals generated from activity in the lower part of the brain and that dreams result from the brain’s attempts to find logic in random brain activity that occurs during sleep.

Neural Activity

The electrical and chemical processes that occur within neurons, allowing them to communicate with each other.