When Designing and Testing a Questionnaire, an Entrepreneur Should

question 46

Multiple Choice

When designing and testing a questionnaire, an entrepreneur should

• A) pretest a questionnaire by administering it to a small sample of respondents who are representative of the group to be surveyed.
• B) ask the more sensitive questions near the beginning of the questionnaire.
• C) ask questions that relate both directly and indirectly to the issue under consideration.
• D) ask more multiple-choice questions than open ended-questions, as respondents are more likely to answer multiple-choice questions.

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Definitions:

Equity Theory

Equity Theory suggests that individuals seek fairness in relationships, feeling satisfied when they perceive that their inputs and outcomes are proportional to those of their comparison others.

Continuance Commitment

Commitment that results when an employee remains with a company because of the high cost of losing organizational membership including monetary and social costs.

Normative Commitment

A commitment to the organization based on feelings of obligation.

Performance Review

A formal assessment where an employee's work performance is evaluated and discussed.