Match the Term with Its Definition

question 88

Multiple Choice

Match the term with its definition.
-Specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors

• A)actual product/service
• B)augmented product/service
• C)core product/service
• D)customer profile
• E)demographic variables
• F)marketing
• G)primary data
• H)sales forecast
• I)secondary data
• J)segmentation variables

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Definitions:

Alan Hodgkin

A British physiologist and biophysicist who, along with Andrew Huxley, elucidated the ionic mechanism underlying nerve impulse transmission, work for which they received the Nobel Prize.

Andrew Huxley

A British physiologist and biophysicist who won the Nobel Prize for Physiology or Medicine in 1963, for his work on the basis of nerve impulse transmission.

Glutamate

An important neurotransmitter in the brain that plays a key role in learning and memory, also serving as a precursor for the synthesis of GABA in neurons.

Neurotransmitter

Chemical substances released by neurons to transmit signals across a synapse to another neuron, muscle, or gland.