Match the Term with Its Definition

question 18

Multiple Choice

Match the term with its definition.
-The amount spent to attract each new customer who makes a purchase from the company

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

Understand the process and steps involved in systematic desensitization.

Recognize different behavior therapy techniques and their applications.

Understand criticisms and benefits of drug therapies and their effectiveness.

Recognize the types of drugs used in psychiatric treatment and their side effects.

---

Definitions:

Overweight Adolescents

Young individuals, typically aged 10-19, whose body mass index is above the normal range for their age and height, potentially leading to health issues.

Depressed

Experiencing persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities, affecting one's daily functioning.

Anxious

A feeling of worry, nervousness, or unease about something with an uncertain outcome.

ADHD

Attention-Deficit/Hyperactivity Disorder, a neurodevelopmental disorder characterized by inattention, hyperactivity, and impulsivity.