Match the Term with Its Definition

question 108

Multiple Choice

Match the term with its definition.
-The division of a market into several smaller groups, each with similar needs

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Boomerang Effect

A phenomenon where an attempt to persuade or change behavior results in the opposite effect, often strengthening original attitudes or behaviors.

Systematic Desensitization

Systematic Desensitization is a behavioral therapy technique used to overcome phobias and anxieties by gradually exposing the patient to the source of their fear.

Inoculation

A psychological technique designed to build resilience against persuasive arguments by exposing individuals to weakened versions of those arguments.

Elaboration Likelihood

A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.