Match the Term with Its Definition

question 91

Multiple Choice

Match the term with its definition.
-A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Situation Analysis

The assessment of internal and external factors affecting an organization's performance to identify strengths, weaknesses, opportunities, and threats.

Key Message

Theme or idea in a strategic plan that is specially designed to communicate an essential point or view that is critical to accomplishing an overall objective.

Achieve Objectives

The process of successfully meeting goals or targets through planned actions and strategies.

Corporate Social Responsibility

A business model in which companies integrate social and environmental concerns in their business operations and interactions with stakeholders.