Creators Plus, a Modest-Size Manufacturer of Quality Crafts, Expends Considerable

question 52

Multiple Choice

Creators Plus, a modest-size manufacturer of quality crafts, expends considerable resources to ensure that its products are created in the most efficient manner. According to the owner, distribution and promotion are secondary considerations to managing an expedient production process. Creators Plus subscribes to the _____ marketing philosophy.

• A) process-oriented
• B) market-oriented
• C) sales-oriented
• D) production-oriented

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Definitions:

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