A Sales Forecast Is an Essential Component of the Marketing

question 9

Multiple Choice

A sales forecast is an essential component of the marketing plan because it

• A) is critical in assessing the feasibility of a new venture.
• B) determines the marketing philosophy used by the firm.
• C) is used to locate potential customers.
• D) determines the type of marketing strategy based on segmentation considerations.

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Definitions:

Prices

The financial outlay necessary for acquiring a commodity, service, or asset.

U.S. Productivity

A measure of the efficiency of production in the United States, typically evaluated in terms of the output of goods and services per unit of labor input.

U.S. Incomes

Refers to the distribution of earnings and wealth among individuals and families within the United States.

Economic Conditions

The state of the economy at a given time, encompassing various factors including employment levels, inflation rate, and GDP growth.