If a Small Business Will Be Using the Services of an Advertising

question 118

Multiple Choice

If a small business will be using the services of an advertising agency, all of the following should be mentioned in the promotion section of the marketing plan EXCEPT

• A) the name of the agency.
• B) the credentials of the agency.
• C) how the agency's employees are compensated.
• D) a brief mention of successful campaigns supervised by the agency.

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Definitions:

Retained Earnings

Retained earnings refer to the portion of a company's profits that are kept or retained within the company for reinvestment or to pay debt, rather than being paid out as dividends.

Dividend Declarations

Official announcements by a company's board of directors to pay dividends to shareholders, specifying the amount and the payment date.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, typically including the balance sheet, income statement, and cash flow statement.

External Auditor

An independent party that reviews an organization's financial statements to ensure accuracy and compliance with accounting standards.