Match the Term with Its Definition

question 25

Multiple Choice

Match the term with its definition.
-The fundamental benefit or solution sought by customers

• A)actual product/service
• B)augmented product/service
• C)core product/service
• D)customer profile
• E)demographic variables
• F)marketing
• G)primary data
• H)sales forecast
• I)secondary data
• J)segmentation variables

---

Definitions:

Negative Punishment

The removal of a stimulus to decrease the probability that a behavior will recur.

Positive Punishment

Adding an unpleasant stimulus to decrease the probability of a behavior's occurrence.

Negative Reinforcement

involves the removal of an unfavorable event or outcome after the display of a behavior, which in turn increases the likelihood of that behavior in the future.

Positive Reinforcement

The addition of a stimulus to increase the probability that a behavior will be repeated.