Match the Term with Its Definition

question 23

Multiple Choice

Match the term with its definition.
-The combination of product and/or service, pricing, promotion, and distribution (place) activities

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any prior learning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Acquisition

The initial learning of the connection between the unconditioned stimulus and the conditioned stimulus when these two stimuli are paired.

Association

A connection or linkage between thoughts, ideas, feelings, or memories, influenced by experiences or learning.