The Document That Provides a Framework That Helps an Entrepreneur

question 16

Multiple Choice

The document that provides a framework that helps an entrepreneur and the management team focus on important issues and activities for the new venture is the

• A) organization chart.
• B) budget.
• C) sales analysis.
• D) business plan.

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Definitions:

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.

Perceptual Marketing

Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.

Social Responsibility

The obligation of individuals, organizations, and businesses to act for the benefit of society at large, emphasizing ethical behavior and actions that contribute positively to the community.

Marketing Ethics

Principles and standards that guide behavior and decisions in marketing to ensure fairness, honesty, and respect for consumers and society.