Examlex
Because Tom is planning a new business with a limited time frame to capture an opportunity, the best solution would be a _____ business plan.
Maslow's Hierarchy
A theory in psychology, proposed by Abraham Maslow, that categorizes human needs into a five-tier model in the form of a pyramid, ranging from basic (physiological) needs to higher-level needs (self-actualization).
Content Analysis
A research technique used to systematically analyze the content of communication materials to identify patterns or themes.
Involvement
The degree of interest and personal significance that a consumer attaches to a product, brand, or activity.
Motivation
Refers to the psychological processes that prompt and direct human behavior towards achieving certain goals or fulfilling needs.
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