Examlex
The marketing plan should include which of the following topics?
Economic Profit
The return flowing to those who provide the economy with the economic resource of entrepreneurial ability; the total revenue of a firm less its economic costs (which include both explicit costs and implicit costs); also called “pure profit” and “above-normal profit.”
X-Inefficiency
The difference between actual output and the maximum possible output that could be achieved with the same input of resources, due to inefficiencies within a firm.
Dynamic Change
The process of constant, sometimes unpredictable change within systems or environments, affecting economic, social, or technological aspects over time.
Usury Laws
Legislation that limits the amount of interest that can be charged on loans.
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