Match the Term with Its Definition

question 62

Multiple Choice

Match the term with its definition.
-A section of the business plan that describes the product and/or service to be provided and explains its merits

• A)business model
• B)business plan
• C)critical risks section
• D)financial plan
• E)lean startup
• F)marketing plan
• G)pitch
• H)product/service plan
• I)revenue model
• J)short plan
• K)value proposition

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Definitions:

Marketing Channel

Necessary activities or processes for transferring the ownership of products from their place of manufacturing to their place of use.

Retailer-sponsored Cooperative

A group of retailers that collaborate to buy in bulk, thereby reducing costs and gaining marketing advantages.

Wholesale Facility

A location or establishment primarily engaged in selling goods in large quantities at reduced prices to retailers or other businesses, rather than to the general public.

Merchandising Programs

Strategies and practices that companies use to promote the sale of products in retail environments, which can include product placement, pricing strategies, and promotional activities.