Eric Ries and Steve Blank Popularized a Concept That Can

question 45

Multiple Choice

Eric Ries and Steve Blank popularized a concept that can make the process of starting a new venture less risky by using an interactive process, which they called

• A) a lean startup.
• B) pivoting.
• C) the build-test-retest loop.
• D) a value proposition.

---

Definitions:

IT Staff

Employees or team members responsible for managing and maintaining information technology and computer systems within an organization.

Sales Staff

Employees responsible for selling products or services and interacting with customers to achieve sales goals.

Fashion Retail Business

A commercial enterprise specializing in the sale of clothing and accessories to consumers.

Same Proportion

A principle where two quantities increase or decrease at the same rate, maintaining the same relationship.