Match the Term with Its Definition

question 70

Multiple Choice

Match the term with its definition.
-A section of the business plan that describes how the firm will reach and service customers within a given market

• A)business model
• B)business plan
• C)critical risks section
• D)financial plan
• E)lean startup
• F)marketing plan
• G)pitch
• H)product/service plan
• I)revenue model
• J)short plan
• K)value proposition

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Definitions:

Call Reluctance

A salesperson's hesitation or fear of initiating contact with potential buyers, often due to fear of rejection or failure.

Prospect Aversion

The tendency of a potential buyer to avoid engagement with sales efforts or marketing materials.

Referral Cycle

The ongoing process of obtaining new customers by referrals from existing ones, creating a continual cycle of expanding business through word-of-mouth.

Center of Influence

An individual or entity that has a significant impact on the opinions, behaviors, or decisions of a target group, often used in marketing and sales strategies.