Considering Michael Porter's Five Factors That Determine the Nature and Degree

question 40

Multiple Choice

Considering Michael Porter's five factors that determine the nature and degree of competition in an industry, we can say that the fast-food hamburger industry is characterized by

• A) intense rivalry.
• B) strong suppliers.
• C) strong buyers.
• D) ease of entry into the industry.

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Definitions:

Synchronous

Coordinated communication—for example, focus group members interacting with each other in “real time.”

Real Time

A mode of operation in computing where processes are executed immediately and without delay.

Ethnography of Communication

A research methodology focusing on the observation and analysis of communication practices within specific cultural contexts.

Analytic Unit

The element or entity that is being analyzed or examined in a study or research project.