Marketplace Farms Is a Regional Cooperative of Fig and Orange

question 48

Multiple Choice

Marketplace Farms is a regional cooperative of fig and orange growers. In order to compete against larger regional growers, the company relies on inexpensive packaging processes and lower-cost labor instead of machines. Marketplace Farms is relying on what type of strategy?

• A) Price-based
• B) Marketing-based
• C) Efficiency-based
• D) Cost-based

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